Mobile attribution that shows its work.

Replay any attribution decision, see where each postback stands, and run Reflect beside your current MMP before you switch.

Read the docs

No credit card. No sales call.

Attribution replaySample data

Credited to: Mintegral
Decision: deterministic
Click to install: 1m 37s
Postback: Delivered

ClickMintegralclick_id 3b7e91c4…Recorded14:02:11
InstallFirst open reportedinstall referrerReceived14:03:48
DecisionCredited to MintegraldeterministicCTIT 1m 37s14:03:48
PostbackMintegralDelivered14:03:50

Decision explaineddeterministic matchinstall 0a2b8e…7890

Postback templates for the major ad networks

Meta
TikTok
Google Ads
Snap
AppLovin
Unity Ads
Mintegral
Liftoff
Moloco
ironSource
+ more

Attribution you can check for yourself.

The numbers come with the evidence behind them.

Replay any attribution decision.

Open an install and see why it was credited: the stored decision and the winning click.

The stored decision
The winning click
The credit

Attribution replayinstall 0a2b8e…7890Sample data

Stored decision

{
  "ctit_ms": 97000,
  "attribution_window_h": 168,
  "is_organic": false
}

Winning click

MintegralWinnerclick_id 3b7e91c4…clicked_at_ms 1791295331000

Credit

Credited toMintegral

Decisiondeterministic

Run beside your current MMP.

Install Reflect alongside your current MMP and compare installs network by network, with campaign traffic sent through Reflect tracking links. Your current MMP keeps running as it is.

Read the SDK quickstart

Installs by networkCurrent MMP vs Reflect · last 7 daysIllustration

Installs per network over the last 7 days, your current MMP against Reflect (illustration)
Network	Current MMP	Reflect	Difference
Mintegral	4,128	4,131	+0.07%
AppLovin	2,904	2,897	−0.24%
Unity Ads	3,615	3,622	+0.19%
Liftoff	1,208	1,205	−0.25%
Organic	594	612	+3.03%

Your current MMP keeps running as it is.

See where each postback stands.

Follow each postback from queued to delivered, retrying or dropped, install by install, with delivery totals on the Postbacks page.

Admin panel walkthrough

Postback statusA row for each installSample data

0a2b8e…7890Delivered
5d41c7…e3a1Retrying · 2 attempts
91f0ab…2c64Dropped · 1 attempt

Partner: Mintegral
Event: app_install
State: Retrying
Attempts: 2

One integration model, every SDK.

Unity, Unreal Engine, Flutter, React Native, iOS, Android, Web and a server-to-server API.

QuickstartPick your platform

Choose a platform

UnityC#Unreal EngineC++FlutterDartReact NativeTypeScriptiOSSwift · Obj-CAndroidKotlin · JavaWebJS · TSServer-to-serverHTTP

GameBootstrap.cs

Initialize once

var config = new ReflectConfig {
  CompanyKey = "co_live_…",
  AppKey = "app_live_…",
  SigningSecret = "YOUR_SECRET",
  BaseUrl =
    "https://api.reflect.cloud"
};
ReflectSDK.Initialize(config);

Track an event

ReflectSDK.TrackEvent("login");

Events receivedSample data

14:05:12loginReceived
14:03:48app_openReceived
14:03:48app_installReceived

Unity install guide

MyGameInstance.cpp

Initialize once

// Bind OnDeepLink first.
FReflectConfig Config;
Config.AppKey =
  TEXT("YOUR_KEY");
Config.SigningSecret =
  TEXT("YOUR_SECRET");
FReflect::Initialize(Config);

Track an event

// After Initialize finishes.
FReflect::TrackEvent(
  TEXT("level_up"));

Events receivedSample data

14:05:12level_upReceived
14:03:48app_openReceived
14:03:48app_installReceived

Unreal guide

main.dart

Initialize once

WidgetsFlutterBinding
  .ensureInitialized();
final cfg = ReflectConfig(
  appKey: 'YOUR_KEY',
  signingSecret: 'YOUR_SECRET',
);
await Reflect.initialize(cfg);

Track an event

Reflect.trackEvent('level_up');

Events receivedSample data

14:05:12level_upReceived
14:03:48app_openReceived
14:03:48app_installReceived

Flutter guide

App.tsx

Initialize once

import { Reflect } from
  "@reflect-sdk/react-native";

Reflect.initialize({
  appKey: "YOUR_KEY",
  signingSecret: "YOUR_SECRET",
});

Track an event

Reflect.trackEvent("sign_up");

Events receivedSample data

14:05:12sign_upReceived
14:03:48app_openReceived
14:03:48app_installReceived

React Native guide

AppDelegate.swift

Initialize once

import ReflectSDK

let config = ReflectConfig(
  appKey: "YOUR_KEY",
  signingSecret: "YOUR_SECRET"
)
// Register listeners first.
Reflect.initialize(config)

Track an event

Reflect.trackEvent(.purchase)

Events receivedSample data

14:05:12purchaseReceived
14:03:48app_openReceived
14:03:48app_installReceived

iOS guide

MyApp.kt

Initialize once

// In Application.onCreate
val config = ReflectConfig(
  appKey = "YOUR_KEY",
  signingSecret = "YOUR_SECRET",
)
Reflect.initialize(this, config)

Track an event

Reflect.trackEvent("level_up")

Events receivedSample data

14:05:12level_upReceived
14:03:48app_openReceived
14:03:48app_installReceived

Android guide

main.js

Initialize once

import { ReflectWeb } from
  "@reflect-sdk/web";

// Needs a browser-enabled app.
ReflectWeb.initialize({
  appKey: "YOUR_KEY",
  autoPageView: true,
});

Track an event

ReflectWeb.trackEvent(
  "sign_up");

Events receivedSample data

14:05:12sign_upReceived
14:03:48page_viewReceived
14:03:48session_startReceived

Web guide

POST /s2s/event

Send an event

POST /s2s/event HTTP/1.1
Host: api.reflect.cloud
Authorization: Bearer srv_…
Content-Type: application/json

{
  "event_name": "purchase",
  "event_ts_ms": 1793422821890,
  "install_uuid":
    "0a2b8e5c91d34f7890"
}

Response

{
  "accepted": 1,
  "event_id": "9c1d4e7a…",
  "audit_key": "s2s/…"
}

Server-to-server guide

Quickstart

Snippets are trimmed for the page. Keys come from your dashboard: app keys for the SDKs and a separate server key for server-to-server.

Live in three steps.

Send the form
Once it is approved you get an invite email, and after that you sign in with a magic link. No password needed.
Add the SDK
Pick the SDK for your platform and initialize it with your app keys.
Illustration · Kotlin
```
Reflect.initialize(
  this, config)
Reflect.trackEvent(
  "level_complete")
```
Turn on your networks
Pick a postback template for each network and switch it on.

Security and privacy, built in.

Controls for your data, your requests and your team’s access.

Privacy controls

Postbacks withhold raw advertising IDs and the device IP by default. Deletion, opt-out and data-export requests run from the console, and a DPA is available.

Postback macrosSample data

{idfa} Withheld
{ip} Withheld
{idfa_sha256}Allowed

Signed SDK requests

Requests from the mobile SDKs are signed with your app’s signing secret.

SDK requestSample data

POST /event
X-Reflect-App-Key: app_live_…
X-Reflect-Signature: 64-char hex

Audit log

Changes to apps, partners, tracking links and team access are recorded with who made them and when.

Recent changesSample data

14:05 Link created Dana
13:48 Partner updated Sam
13:12 Role changed Dana

Access control

Magic-link sign-in, optional two-factor authentication that each user can turn on, and Google SSO that your company can require once we set up its email domain.

Security settingsSample data

Magic-link sign-in Enabled
Two-factor authentication Optional
Google SSO On request

Switching MMPs shouldn’t be a leap.

Install Reflect alongside your current MMP and compare results before you cut over. Your current MMP keeps running as it is.

Start a parallel run Read the SDK quickstart

Illustration

Your app

Current MMPKeeps runningLive

ReflectSame installsTo compare

Switch when you are ready.

Questions, answered.

Still unsure? Talk to support.

What is Reflect, and who is it for?

Reflect is a mobile measurement partner (MMP). It attributes installs to the campaigns behind them and sends postbacks to your ad networks. It is built for app and game teams who want to see why each install was credited.

Can I run Reflect beside my current MMP?

Yes. Install the Reflect SDK beside your current MMP, such as Adjust, AppsFlyer, Singular or Branch. Your MMP keeps running as it is. To compare installs by network, send campaign traffic through Reflect tracking links. Parallel traffic is metered like any other traffic.

Which ad networks have postback templates?

The catalog has postback templates for the major ad networks, including Meta, TikTok, Google Ads, Snap, AppLovin, Unity Ads, Mintegral and Liftoff. They are starting points: check one against the network’s current postback spec, then switch it on.

Which SDKs and platforms are supported?

Unity, Unreal Engine, Flutter, React Native, iOS (Swift and Objective-C), Android (Kotlin and Java) and Web, plus a server-to-server API for events your backend owns. They all follow the same integration model.

How is user data handled?

Postbacks withhold raw advertising IDs and the device IP by default. Deletion, opt-out and data-export requests run from the console, and a DPA is available. Changes to apps, partners, tracking links and team access are recorded in an audit log.

Do I need to talk to sales?

No. Request access and, once it is approved, you can start sending events yourself. Support is there if you want help.

Request access

Here is what happens after you send the form.

You send the formTell us about your app and the networks you run.
We review itIf it’s a fit, we email you an invite.
You set up your workspaceOpen the invite, add your app and get its keys. After that you sign in with a magic link.

No credit card. No sales call.

Already have an account? Sign in

Running campaigns for clients? For agencies

Mobile attribution that shows its work.

Attribution you can check for yourself.

Replay any attribution decision.

Run beside your current MMP.

See where each postback stands.

One integration model, every SDK.

Live in three steps.

Send the form

Add the SDK

Turn on your networks

Security and privacy, built in.

Privacy controls

Signed SDK requests

Audit log

Access control

Switching MMPs shouldn’t be a leap.

Questions, answered.

Request access