Pricing
Free until you grow. Then under a penny per install.
Start on Free — hard-capped so you never get a surprise bill. Upgrade once you're shipping. Every paid plan includes a generous install allowance; overages bill at under a penny each.
Free
Free
Forever free · hard cap
200 installs / mo
- 2 apps
- Hard cap (no surprise bills)
Indie
$19/mo
For solo devs + early-stage studios. 100k events, 2k attributions, 1 app.
2k installs / mo
- 1 app
- 1 CAPI destination
- S2S server keys
- Unlimited team seats
- Soft cap — overages billed at cost
Most popular
Starter
$49/mo
Most popular · for shipping studios
10k installs / mo
- 6 apps
- 1 CAPI destination
- Unlimited team seats
- Email support
- Soft cap — overages billed at cost
Growth
$249/mo
For growing multi-app studios
50k installs / mo
- 15 apps
- Unlimited CAPI destinations
- S2S server keys
- Partner portal
- 3 team seats
- Email support
- Soft cap — overages billed at cost
Scale
$899/mo
Serious paid UA · Slack support
250k installs / mo
- Unlimited apps
- Unlimited CAPI destinations
- S2S server keys
- Partner portal
- 10 team seats
- Slack support
- Soft cap — overages billed at cost
What you'd save
Move the slider — see how Reflect compares to legacy MMPs.
Attributed installs / month25k
200500k+
Reflect
$249
Growth · / month
Legacy MMP
$1.8k
@ $0.07/install · / month
You save
$1.5k
7.0× cheaper · / month
That's $18k a year back in your pocket — money you can put into more installs instead.
Comparison uses published Adjust/AppsFlyer rate of $0.05–$0.10 per attributed install (midpoint $0.07). Your negotiated rate may differ. Organic installs are never billed by Reflect.
First time hearing these terms?
- Attributed install
- An app install Reflect can credit to a specific ad campaign. Most pricing meters in our world bill on this.
- Event
- An in-app action your SDK reports — purchase, level complete, signup, etc. Reflect counts these so you can measure quality.
- Postback
- A server-to-server ping Reflect fires to your ad partner when an install or paid event happens — that's how the partner's dashboard knows their ad worked.
- Tracking click
- A click on a Reflect-generated tracking link. Each click is recorded so we can match it to a future install.
FAQ
What counts as an attributed install?
Any first-launch event where Reflect can credit a click — deterministic (Play Install Referrer, AdServices token) or fingerprint match. Organic installs are tracked but never billed.
Is there a free tier I can ship to production with?
Yes. Free is hard-capped at the included install allowance — once you hit it, ingest pauses, no surprise bill. Plenty for testing and small launches.
What happens if I exceed my plan?
On hard-cap plans (Free) ingest pauses until the next period. On soft-cap plans, overage installs bill at the per-install rate listed against your plan; you get email warnings at 80% and 100%.
How do annual plans work?
Pay annually, save vs. monthly. Period and pricing are visible on each plan card. Cancel any time — your plan stays active until the end of the period you paid for.
Do you charge in my currency?
Prices display in your local currency for convenience, but PayPal charges in USD. Your bank handles the FX at the live rate.
Can I change plans later?
Yes — upgrade any time, takes effect immediately. Downgrades take effect at renewal.
Do you offer custom or enterprise plans?
Once you're past the published Scale tier, talk to us at [email protected]. Volume discounts and dedicated support available.
Ready to start?
Reflect is invite-only while we onboard our first studios. Send us a note and we'll reply within 48 hours.
Request access →